In this article
Did you know 43.6% of marketers say their main goal is to get leads, while 33.7% are focused on making direct sales?
That means almost half of the people running ads, creating content, or promoting offers online just want one simple thing: your contact info… so they can follow up later.
The others?
They want you to pull out your card and buy now.
But here’s the part most people miss…
None of that works well without a landing page.
A landing page is that clean, focused page where there’s only ONE goal… either to collect leads or get a sale.
No distractions. Just a strong headline, a simple message, and a clear button that tells people what to do next.
If you’re serious about growing your business, you need one.
Now you’re probably wondering: “Okay, but how much does a landing page cost?”
Truth is, it depends. But here’s a simple breakdown…
Landing page cost breakdown
DIY landing page builders
Let’s start with building your landing page yourself. There are tools made just for that.
Think of them like easy drag-and-drop builders where you just pick a layout, add your words and pictures, and hit publish.
Some popular ones are:
These tools are made for beginners, so you don’t need to know any coding.
Now, let’s talk price.
Some of these tools let you build one page for free (like Carrd). But if you want more features… like custom domains, forms, or email sign-ups… you’ll need a paid plan.
Most of them cost between $10 to $100 per month depending on what you need.
So what’s the upside?
- You save money by not hiring anyone
- You can launch fast… sometimes in a day
- You stay in control and can update things yourself
But there are a few downsides too…
- It can feel overwhelming at first
- You might not get that “professional” look
- It takes time to learn what works and what doesn’t
Still, if you’re just starting out or testing an idea, a DIY landing page builder is a smart, low-cost way to get online fast.
Hiring a freelancer
Let’s say you don’t want to build your landing page yourself; you’d rather pay someone to do it. That’s where freelancers come in.
A freelancer is someone who works on their own (not part of an agency) and helps you build things like websites or landing pages.
You can find them on platforms like Fiverr, Upwork, or even through referrals.
The cost?
It usually starts around $300 for a basic landing page.
If you want something more detailed… with better design, mobile-friendly layout, strong copy, and fast loading… it can go up to $1,000 or more.
So, what do you actually get?
- A custom design that fits your brand
- Someone to handle the tech stuff (like coding or setup)
- Sometimes, even help with writing the copy
But here’s the other side:
- You have to find someone skilled and trustworthy
- The process can take a few days or even weeks
- You’ll still need to give clear instructions and feedback
If you’ve got a clear idea and a bit of budget, hiring a freelancer can save you time and give you a more professional-looking page than DIY tools.
Just make sure you check their past work first.
Hiring a design agency
Let’s say you want the best landing page possible… and you don’t want to stress about anything. That’s when people turn to a design agency.
A design agency is a team of experts who handle everything for you.
They don’t just build the page; they do the research, write the copy, design the look, test everything, and make sure it actually gets results.
Of course, this kind of full service comes at a higher price.
Most agencies charge between $1,000 and $5,000+ depending on how complex the project is and how many pages or versions you need.
Here’s what you usually get:
- Deep research into your target audience
- Custom design that matches your brand
- High-converting copy
- Mobile-friendly, fast-loading layout
- Testing to make sure everything works perfectly
But it’s not for everyone.
- It costs more than DIY or hiring a freelancer
- The process can take a few days or weeks
- You need to trust the agency and be ready to give feedback
If you’re running a serious campaign, selling a product, or launching a business, hiring an agency can give you peace of mind… and a page that actually gets results.
The hidden costs of building a landing page that people often forget
So, you’ve decided to go for a DIY landing page builder, freelancer, or design agency.
Great decision.
But here’s something many people don’t realize until they’ve already started:
The price you see isn’t always the full price.
Yes. Even if you use a free tool or hire someone for a one-time fee, there are often extra costs that sneak in.
They’re not always listed upfront, but they’re important… and if you don’t plan for them, they can surprise you later.
Let’s break down these hidden costs.
1. Domain and hosting
Think of your landing page like a house. The domain is your street address (like `www.mybusiness.com`), and the hosting is the land your house sits on.
If you don’t already own a domain, you’ll need to buy one. It usually costs $10–$20 per year, depending on the name you choose and where you buy it from (like GoDaddy, Namecheap, or Google Domains).
Now, hosting is where your landing page lives on the internet. Some landing page tools include hosting in their plans, which is great.
But if you’re using WordPress, hiring a freelancer, or building a custom landing page, hosting can cost between $3 to $30 per month… depending on the hosting company and how much traffic your landing page gets.
Here’s an example:
Let’s say you paid $300 for someone to build you a landing page. But without a domain and hosting, it can’t go live.
So, that’s an extra $50–$200/year or more right there.
2. Copywriting (if not included)
The “copy” on your landing page simply means the words… the headline, subheadline, body text, and the call-to-action button.
These words are super important. They help people understand your offer and convince them to take action.
In fact, great design alone isn’t enough. If the words are confusing, boring, or too long, people will just leave.
Some tools or freelancers include copywriting in the cost… but many don’t.
If you’re not writing it yourself, you might need to hire a copywriter.
A good one will ask questions about your audience, product, and goals, then turn all that into clear and persuasive words.
Copywriting rates vary a lot, but for a landing page, you can expect to pay $100–$500 or more, depending on the writer’s experience.
Here’s an example:
You hire a designer for $300. The page looks beautiful… but now you have to figure out what to write.
If writing isn’t your strong suit, you might end up hiring a writer last minute… and that’s another $100 or more you didn’t plan for.
3. A/B testing tools
Once your landing page is live, your work isn’t done.
You’ll want to make sure it’s actually working. This is where A/B testing comes in.
A/B testing means showing two versions of your page to different people and seeing which one performs better.
Maybe version A has a red button, and version B has a blue one. Or maybe one has a shorter headline. These small changes can make a big difference in results.
Some tools like Unbounce or Leadpages include A/B testing in their plans. But if you’re using something like WordPress or building custom page, you’ll need to add a separate tool.
A/B testing tools like VWO, or Optimizely can cost $50–$200/month or more, depending on your traffic and features.
And remember, testing only works well if you also track conversions (like signups, purchases, or clicks).
So you might also need tools like Hotjar or Google Analytics… some are free, but advanced features may cost money.
Here’s an example:
You launch your page and think it’s doing okay. But when a friend checks, they say, “Have you tested it?” You realize you’re flying blind.
Now you’re researching tools, watching tutorials, and maybe paying extra to test something you thought was already “done.”
4. Ongoing updates or maintenance
Your landing page isn’t a “set it and forget it” kind of thing.
Things change.
- Maybe your offer changes
- Maybe your brand colors update
- Maybe a button stops working
- Or maybe the page loads slowly on mobile… and you lose visitors because of it
That’s why ongoing updates and maintenance matter.
If you built the page yourself using a tool like Carrd or Wix, you’ll need to log in and make changes on your own. That might not cost money… but it takes your time.
If someone else built it (a freelancer or agency), you’ll probably have to pay for each update.
Some freelancers charge $50–$100 just to tweak a few words or images. Agencies may offer support packages that cost $100+ per month, depending on how much help you need.
Also, if your tools or plugins stop working… or if something breaks after an update… you’ll need to fix it fast. That may mean hiring someone again or spending time figuring it out yourself.
Here’s an example:
Your landing page worked perfectly six months ago. But now, your form doesn’t work on mobile.
You contact your freelancer and find out it’ll cost $75 to fix. And if it happens again?
That’s another $75.
Wrapping up
So, what’s the real cost of making a landing page?
Well, it depends on what you want.
- You can build it yourself for cheap
- Hire a freelancer for something decent
- Or work with a design agency for the full package
If you want something quick and simple, DIY might be okay.
But if you want a landing page that looks great, works perfectly, and actually brings results… then hiring a design agency is the smart move.
You won’t have to worry about the copy, design, or tech stuff. Everything is handled for you.
And if you’re ready to hire a design agency, Block Agency is ready to help.
We help businesses like yours turn ideas into high-converting landing pages.
We do the research, write the copy, design the page, and test it… so you get real results, not just a pretty page.
Want to launch a landing page that converts? Let’s talk: hey@blockagency.co
