Do you want to understand what makes a lead capture landing page work?
Maybe people visit your landing page, scroll a bit, and leave without filling the form.
When that happens, you lose leads, time, and chances to grow your business or your client’s business.
The truth is, small mistakes like unclear copy, long forms, or too many links can quietly kill conversions. And if you don’t fix them, traffic alone won’t help.
In this blog post, you’ll see 11 real lead capture landing page examples and simple best practices behind them.
You’ll learn what works, what to copy, and how to design pages that turn visitors into leads without stress or guesswork.
Let’s get into it…
In this article
Lead capture landing page examples
1. ClearScore
This page grabs attention right away with a big headline that tells you exactly what you get (“Your credit score and report. For free, forever”).
The copy is simple and honest… no jargon… telling people what they can do (check score, view report, compare offers) before asking them to sign up.
Trust is built early with recognizable lender logos and award badges, which help people feel safe submitting info.
The layout is clean, with strong CTAs like “Get your credit score” placed above the page fold so visitors don’t have to scroll to take action.
The design is light, uncluttered, and mobile friendly, making it easy to read and use on phones.
Simple menus help visitors explore without distracting them from the main goal: capturing sign-ups.
2. Talkdesk
This page clearly explains what you’ll get when you fill in the demo form… a live product walkthrough that highlights how Talkdesk works, especially the AI and customer experience features.
It uses benefit-focused copy, telling visitors whatthey will learn (e.g., smarter workflows, faster customer service) instead of just what the product is.
The headline and subhead set expectations upfront, and the form is kept straightforward so people feel confident completing it.
Strong brand logos and references to real features build credibility.
The layout keeps the form and main CTA “Request a Demo” visible as soon as someone lands on the page, reducing friction for sign-up.
A short intro and clear bullets help skim-readers understand value fast before giving their email.
3. Meditech
This landing page uses friendly, purposeful language to invite people to subscribe… it tells visitors that the blog will give them useful healthcare insight from real industry experts.
The headline is direct (“Subscribe to our Blog!”) and the form is simple: just email opt-in, which lowers risk for the visitor.
There isn’t heavy sales language… instead it focuses on value you get by subscribing (weekly insights, thought leadership).
The layout is clean and avoids clutter, with supportive text above the form that explains why someone should sign up.
Basic navigation helps users learn more about the company, but the newsletter form stays central so people can convert without confusion.
4. Muvi
This landing page is designed to convert curiosity into leads by offering a downloadable case study.
The copy teases a real success story about launching a unique audio-video platform, and then clearly tells you to fill in the form to get the full document.
A case study format itself works well for B2B visitors… they are encouraged to share their contact info in exchange for useful, actionable content rather than a vague promise.
The layout usually features a compelling headline, brief summary of highlights, and a short form above the fold, which keeps focus on the conversion action.
5. Salesforce
This page earns leads by offering a free downloadable handbook.
The copy is very clear about what people will get (practical CRM advice and strategy) and why that’s valuable.
The form fields are straightforward (name, title, email, company, country), so the barrier to entry is low but still collects useful info.
The headline and subhead directly show the benefit, while the layout keeps the download form central.
There’s no confusing navigation… everything points toward downloading now, which is the whole purpose of the page.
Keeping the CTA visible and the copy benefit-oriented makes it easier for visitors to say “yes.”
6. Efulfillment Service
This quote page uses a clear step-by-step form that asks just the right business info to prepare a quote.
The form fields are specific and relevant (company, number of products, average monthly orders, etc.), which tells visitors “we actually need these details to give you a real quote.”
That kind of clarity increases trust and reduces hesitation.
The headline is direct (“Get a Free Quote”), and the supporting copy reassures visitors that the team will respond quickly.
The layout places the form front and center with a simple design that keeps distractions out.
Scrolling down, you usually find friendly supporting text about experience, which reinforces credibility while keeping focus on filling out the form.
7. Unidays
This landing page gives a report in exchange for contact info.
It uses a strong headline telling you the topic (2023 fashion trends), which appeals directly to people interested in that niche.
The copy explains what’s inside the report… trends, insights… so visitors know what they are signing up for.
The design is crisp and uses a visual of the report covers to make the offer tangible.
The form is simple and placed above the fold, with clear CTA text like “Download Now.”
Keeping layout simple and benefits clear helps convert visitors into leads because they can instantly understand the value.
8. Brightedge
This page works because it offers a webinar… a valuable live/recorded session… in exchange for contact info.
The title is intriguing (“how SGE and AI are changing SEO research”), which grabs people genuinely interested in SEO.
Supporting copy tells you why it matters and what you’ll learn. A short form asking for email and other necessary info keeps sign-up quick.
Strong visuals or speaker photos add trust, while straightforward benefits increase conversions.
9. Truvani
This product landing page doubles as a lead capture page by educating visitors about the benefits and inviting them to join a list for special offers or info.
The copy explains why this product matters (“plant-based protein that’s clean, simple, effective”), using clear benefits like taste, ingredients, or nutrition goals.
The layout features high-quality product images, short benefit bullets, and a visible email sign-up section or popup.
Simple, benefit-driven copy and visuals that showcase product quality help visitors feel confident signing up for more info or special deals.
10. Later
This page invites people to join a newsletter focused on social media tips and content planning.
The headline promises value (“Later’s social media newsletter delivers the latest trends to your inbox”), not just news.
The copy is friendly and straightforward, telling you exactly what you’ll get (ideas, tools, updates).
A short form (email only) keeps friction low.
The layout uses whitespace and clear headlines so there’s nothing distracting from the sign-up action.
11. Flodesk
This Flodesk landing page typically works by offering a free resource or guide (like a template, checklist, or mini course) in exchange for your email.
The copy is conversational and direct, often telling visitors what they’ll learn or get immediately after downloading.
The layout is clean, with strong headings, clear subheadline, and a simple form.
Bright visuals help draw the eye to the offer without overwhelming the visitor.
Keeping text clear and benefit-focused encourages quick sign-ups.
Best practices for designing lead capture landing pages
A lead capture landing page is a simple web page with one main job:
Collect someone’s details, usually their email, name, or company info.
Just one clear action. If done well, it quietly turns visitors into real leads.
Let’s break down 5 best practices for designing a high-converting lead capture landing page.
1. Be clear about the offer
A lead capture landing page should clearly say what the visitor will get. Don’t make people guess.
The headline should explain the offer in one sentence. If it’s a guide, say it’s a guide. If it’s a demo, say it’s a demo.
Avoid vague lines like “Grow your business faster.” Say exactly how. Clear words build trust fast.
This is why a good landing page copywriting service focuses on clarity, not fancy writing.
When people understand the value right away, they are more likely to stay and fill the form.
2. Focus on one goal only
Every strong lead capture landing page has one main goal:
Collect leads. That’s it. No blog links. No social media icons. No menu full of options.
Too many choices confuse people and push them away. When someone lands on the page, guide them to one action only, like signing up or requesting a quote.
The layout, copy, and button should all point to that one goal.
Simple pages convert better because people don’t feel lost or distracted while deciding what to do.
3. Keep the form short and fair
People don’t like long forms. Ask only for what you truly need.
If you just want to send emails, ask for an email. If it’s a quote or demo, ask for business details that make sense. When a form feels fair, people trust it more.
This matters because 54% of B2B marketers use landing page forms to collect leads and customer data.
Forms work, but only when they respect the visitor. Short forms feel easier, faster, and safer to complete.
4. Explain the benefit, not just the feature
Don’t only say what the offer is. Explain why it helps the visitor.
People care about results. Instead of saying “Download our report,” say what they will learn or fix after reading it.
Simple benefit-focused copy makes people feel the value before they sign up. This is a key part of any landing page copywriting service.
When visitors clearly see how the offer solves a problem, giving their email feels like a fair exchange, not a risk.
5. Build trust and remove fear
People won’t share their details if they feel unsure. Add small trust signs to your lead capture landing page.
This can be a short testimonial, a company logo, or a simple line like “No spam. Unsubscribe anytime.” These small details calm visitors and remove fear.
Also explain what happens after they sign up.
- Will they get an email right away?
- Will someone contact them?
Clear answers reduce doubt. When people feel safe, they are more likely to take action.
Wrapping up
At the end of the day, a good lead capture landing page is not about fancy design or big words. It’s about being clear, focused, and helpful.
The best examples you’ve seen here all do one thing well:
They make it easy for people to say yes.
If you’re an agency and you want landing pages that actually bring leads for your clients, Block Agency can help.
We design websites and landing pages for agencies as a white label service, so you deliver great results without extra work.
Talk to us here: hey@blockagency.co
Frequently asked questions
What makes a lead capture landing page convert well?
Clear headlines, simple copy, short forms, and a strong call to action help a lead capture landing page convert better. Removing distractions and explaining the benefit of the offer also increases signups.
How many form fields should a lead capture landing page have?
A lead capture landing page should only ask for important details. Email-only forms work best for newsletters, while demos or quotes may need more fields. Fewer fields usually lead to more form submissions.
What is the best call to action for a lead capture landing page?
The best call to action explains what happens next. Examples include “Download the guide,” “Request a demo,” or “Get a free quote.” Clear action words reduce fear and improve conversions.
What mistakes should be avoided on lead capture landing pages?
Common mistakes include long forms, unclear offers, too many links, and weak calls to action. These issues confuse visitors and reduce signups. Simple design and clear goals help avoid these problems.
