If you’re looking for real estate landing page examples that can help you get more leads, more calls, and more booked viewings…
This guide will show you exactly what works.
You’re about to see real landing pages that real agents and companies use to win trust and get results every day.
The truth is…
If your landing page looks confusing, too busy, or unclear, most people will click off. And when they click off…
- You lose leads
- You lose deals
- You lose people who were ready to work with you
This blog post will show 19 real examples that get it right. You’ll see what they did well, why the page works, and what you can copy for your own business.
By the end, you’ll know the exact elements you need to build a clean, simple, and high-converting real estate landing page that brings in quality leads.
Let’s get into it…
In this article
1. Keri Shull Team – Buyer & seller landing page
Keri Shull landing page feels very personal and trustworthy.
They highlight that they operate in Virginia, Maryland, and DC… so it’s super clear where they’re experts.
You immediately see their “Proven Success” stats:
$5B+ in sales volume, 159,000+ clients in their database, and guarantees for buyers and sellers.
They also offer a simple contact form where you indicate whether you’re buying, selling, or renting, which makes it frictionless to give them your details.
The layout is clean and not overwhelming… they’re clearly focused on building relationships, not just pushing listings.
2. Sotheby’s International Realty – Local/niche landing page
Sotheby’s landing page takes a very refined, editorial-style approach.
They mix high-res photography of luxury properties with compelling storytelling, making their landing pages feel like a high-end magazine.
When they create local landing pages, they use images from the actual areas and pair them with neighborhood-specific messaging.
There’s also an easy way to find and contact local agents directly. That helps build trust… you feel like you’re dealing with experts who know your area.
3. Redfin – Concierge service landing page
Redfin’s Concierge service page (for San Diego) clearly sells a “white-glove” home-selling service:
They’ll clean, paint, stage, and landscape your home… all coordinated by Redfin.
The page feels premium yet modern, with clean, professional visuals that communicate trust. They use simple but powerful language:
“you hand us the keys … we take care of everything.”
The design emphasizes how Redfin pays for the work upfront and recovers costs when the home sells, making it low-risk for the seller.
4. Quick Move Now – Fast sale landing page
Quick Move Now’s “Sell House Fast” page is all about speed and simplicity.
Their core message is straightforward:
If you want to sell your house quickly, they’re ready to help.
Because the page is laser-focused on that single goal, visitors don’t get distracted.
The “fast sale” promise is inherently attractive for people who need to sell urgently or don’t want to go through the usual long real estate process.
Their form and messaging are built to convert sellers who want a no-nonsense option.
5. MyLondonHome – Instant valuation page
On MyLondonHome’s valuation page, they offer free, instant online property valuations… you just enter your postcode, number of bedrooms, and property type.
After that, there’s a lead form where you put in your name, email, and phone.
What makes this landing page so effective is how low the barrier is:
It’s just postcode + a few details, then you’re in.
That’s appealing because people generally want quick, roughly accurate estimates without waiting for a lengthy appraisal.
And since it’s an automated process, you can scale lead generation easily.
6. Douglas Elliman “Sell With Us” page
The Douglas Elliman “Sell” page is built around trust and professionalism.
Their branding is strong:
They emphasize their market knowledge, luxury expertise, and history… making sellers feel like they’re working with a top-tier real estate firm.
They also provide a clear CTA to “Sell Your Home or Property” and explain their selling process, which helps potential clients understand exactly what to expect.
The tone is confident but not pushy, which is great for people who want to feel secure about choosing a realtor.
7. Property Wealth System – Webinar/lead magnet page
The Property Wealth System page is designed to capture leads via a webinar.
Their copy clearly states what you’ll learn in the webinar, why it’s valuable, and what makes their system different… all in simple terms.
They also include a registration form that doesn’t ask for too much info up front, making it easy for people to sign up.
This approach works well because it builds trust first (via free education) before asking someone to commit to anything more significant.
8. Agent Pronto – Agent matching landing page
Agent Pronto is really smart:
They match you with the best real estate agent nearby.
Their landing page asks you simple questions (e.g., “Looking for an agent?”) and then they use your answers to find agents that fit your needs.
By doing this, they take the heavy lifting off your shoulders… you don’t have to scroll through dozens of agent profiles.
The design is clean, and the messaging is very user-friendly: they feel like a bridge between you and a good realtor.
9. Jade Mills Real Estate – Agent branding landing page
On Jade Mills Estate’s landing page, you immediately feel the luxury.
Jade Mills is a big-name Beverly Hills realtor, and her landing page makes that very clear.
The design is classy:
Big, beautiful photos of luxury homes, a clean layout, and smooth transitions. It doesn’t overload you with clutter.
There’s also a simple “Contact Jade” form to reach out.
For high-net-worth folks or anyone looking for serious real estate help, this feels premium and credible.
Jade’s success and her global reputation give trust… plus, the landing page just looks and feels like it belongs in the luxury space.
10. YHM Property Solutions – Video/cash-offer landing page
YHM Property Solutions has a landing page that’s all about making it easy to sell your house fast for cash.
The main promise is:
No realtors, no fees, no commissions, no closing costs.
Their form is short and straight to the point… you give your address, phone, and email, and they promise to give a fair cash offer.
They also say they’ll buy your house “as is,” meaning you don’t have to make repairs.
The tone is empathetic… they acknowledge hard situations like foreclosure, divorce, or inherited homes.
This page works well because it’s simple, honest, and solves a big pain point for sellers.
11. Real Estate Investar – eBook download page
Real Estate Investar’s landing page offers a free eBook: How to Pay Off Your Mortgage Faster.
The page clearly explains what the guide covers… things like good vs. bad debt, 10 solid tips, and useful data about financing.
When you sign up, you agree to get occasional emails, but you can unsubscribe anytime. The signup form is simple enough to encourage lots of downloads.
Real Estate Investar positions this eBook as a tool to help property investors eliminate bad debt and improve their financial health.
This landing page is smart because it gives real value… not just a sales pitch… and builds trust by educating first.
12. Kingdom Coaching – Coaching/training landing page
At Kingdom-Coaching, their landing page is for realtors who want more than just sales… they want a business that fits with their faith.
It’s very clear:
You can grow your business while staying true to your values.
They promise “consistent 5-figure months,” accountability, and a system that works.
The tone is calm and encouraging… not hypey or high-pressure. You feel like you’re joining something supportive, not just buying a course.
The form is straightforward, and their landing page explains exactly how coaching works.
If you’re a faith-driven realtor, this landing page feels like it was made just for you.
13. Mayer Realty Group – Local real estate landing page
Mayer Realty Group landing-page-style gives a strong sense of local expertise.
They are based in Canton, MA, and serve that area and nearby towns.
Their team is not just professional, but deeply rooted in the community… they live there, raise families there, and clearly understand what each neighborhood is like.
The landing page highlights how they manage everything: staging, repairs, cleanouts… basically, they act like a full project manager so clients don’t have to stress.
14. HomeLight – Home value estimator landing page
HomeLight’s home value estimator landing page is super clean and laser-focused:
You just type in your property address, answer a few questions, and they give you an estimate.
The form is short, with good microcopy that sets expectations (“…get a real-world value estimate in less than 2 minutes.”)
It builds trust with data-backed algorithms + market data, making homeowners feel informed and confident.
15. Elegran – New development spotlight landing page
Elegran’s NYC-focused landing page highlights luxury new developments in NYC, using gorgeous hero shots of high-end buildings.
They explain details like tower size, number of units, pricing… giving a sense of exclusivity.
Their “New Development Spotlight” page feels like a high-end pitch:
It’s not just about showing listings, but making the visitor feel the prestige of the project.
16. Flyhomes – Buy before you sell landing page
Flyhomes has a smart “Buy before you sell” landing page.
Their headline explains the offer clearly, with benefits laid out simply. Then they follow with real user pain points and how their service solves them.
They also use social proof in the form of video testimonials… powerful for this kind of value-laden service.
17. Zillow – Agent/property landing page
Zillow’s landing page lets users search for homes with very visible filters (address, zip code, etc).
What’s smart: they also use a video/testimonial CTA (“Watch a story”) alongside their main form, which builds trust while capturing leads.
The designs are very user-centric… it feels like it’s made for serious buyers, not just browse-clickers.
18. Sundae – Sell-as-is landing page
Sundae’s landing page is built for homeowners who want to sell without doing repairs: “sell as-is, close on your time.”
Their layout is clean, and above the fold you immediately see their value proposition + a form to start the process.
Testimonials are used smartly… they highlight real words from clients, showing trust and real use-cases.
19. Streeteasy – Buyer/renter/seller landing page
Streeteasy’s landing page is very functional: it has a search bar with filters (rent/buy, price, location) immediately visible.
They segment their users right away with cards for “Buyers,” “Sellers,” and “Renters,” which helps guide visitors to the right journey.
Their copy is simple, and they don’t overload people.
The page gives clarity and direction… exactly what a landing page should do.
Wrapping up
These 19 real estate landing page examples show one simple truth:
People don’t need fancy words or busy designs… they just want clarity. They want to know what you offer, how you can help, and what they should do next.
That’s it.
So as you build your own landing page, borrow the ideas that fit your brand.
- Use clear headlines
- Add real photos
- Show proof
- Keep your form short
- Make your message easy to understand
Remember, a landing page is not about looking “beautiful.” It’s about helping people make a quick decision.
Keep it simple, keep it human, and you’ll win more leads.
Frequently Asked Questions
What makes a real estate landing page convert well?
Strong real estate landing pages use clear headlines, simple text, real photos, short forms, and proof like reviews or sold listings. The message is straight to the point. Visitors understand the offer within seconds, which makes them more likely to submit their details.
How many landing pages should a real estate business have?
Most real estate businesses need at least 6 landing page. A page can be made for buyers, sellers, home valuations, neighborhoods, listings, or services. The more targeted the page, the better the results. Each page should speak to one type of lead at a time.
What should be on a real estate landing page?
A good real estate landing page includes a clear headline, simple message, strong call-to-action, real photos, short form, and trust elements like reviews or awards. These pieces work together to help visitors feel safe and take action without feeling confused or overwhelmed.
What tools can help create real estate landing pages?
Tools like WordPress, Leadpages, Wix, and Webflow make real estate landing pages easy to build. They offer templates, drag-and-drop features, simple forms, and mobile-friendly layouts. These tools help agents create clean pages fast without needing coding or complex design skills.
Do real estate landing pages help get more leads?
Yes, real estate landing pages help increase leads because they are focused on one goal. Visitors see exactly what to do next… book a call, view a home, or get a valuation. This makes the whole process easier and increases the chance of getting a response.
