Hiring a Website Redesign Agency: A Simple Guide

You might have experience this before…

You visit a website for the first time. Before you even read a single word, your eyes are already judging it.

• Why is the colour too dull?
• Or why does it look like it was made in 2005 and never updated?

A British study proved this. They asked people to give feedback on different websites. Guess what?

94% of the comments people made were about design, not the actual content. 

That means almost everyone cared more about how the website looked and felt rather than what it said.

If a website looks outdated, messy, or hard to use, most visitors won’t stick around long enough to even read your great content. They’ll click away and find another website that looks more trustworthy and modern.

Is your website old fashion or poorly built?

You need a website redesign agency to give it a new life.

Signs it’s time to redesign your website

So, how do you know when it’s time to give your website a makeover?

Let’s go through the signs you’ll see.

1. Low traffic or high bounce rate

Think of traffic as people walking into your shop. If no one is coming through the door, or if they walk in and immediately walk back out, something is wrong.

Low traffic means your website isn’t showing up enough on search engines like Google. 

A high bounce rate means people visit your website, but leave almost instantly. Why?

• Maybe it loads too slowly
• Maybe it looks confusing
• Or maybe it just doesn’t grab their attention

If your website isn’t bringing people in or keeping them around, that’s a big red flag that it needs a redesign.

2. Poor mobile performance

Most people these days browse on their phones, not laptops. If your website doesn’t look good or work smoothly on a mobile screen, you’re losing out on a huge number of visitors.

Ever tried clicking a button on your phone, but the button is too tiny? Or had to pinch and zoom just to read a sentence? Frustrating, right?

That’s exactly how your visitors feel when your website isn’t mobile-friendly.

A modern redesign will make sure your website works beautifully on both big and small screens.

3. Outdated visuals or branding

Design trends change over time, just like fashion.

Imagine walking into a store that still has posters from the early 2000s. It makes the place feel old, even if they sell good stuff.

The same happens with websites. Outdated colors, fonts, or layouts can make your business look behind the times.

And if your logo, brand colors, or style has changed but your website hasn’t, that creates confusion.

A fresh, modern look tells visitors: “We’re active, we’re current, and we care about quality.”

4. Complicated navigation

Navigation is just a fancy word for “how people move around your website.” If visitors can’t find what they’re looking for in a few clicks, they’ll give up.

Think of your website like a supermarket. If bread is hidden at the back behind piles of boxes, would you waste time searching for it?

Probably not… you’d go to another shop.

Your website should be simple to move around. Clear menus. Easy-to-spot buttons. No confusion. If your current website feels like a maze, it’s time to redesign.

5. Declining conversions or sales

At the end of the day, your website isn’t just for show. It’s meant to bring in business… whether that’s sales, sign-ups, bookings, or calls.

If fewer people are buying, filling out your contact form, or clicking “sign up,” it could be because your website isn’t convincing or easy enough to use.

A cluttered design, outdated look, or confusing checkout process can scare people off.

A redesign can help you simplify the journey from visitor to customer, making it smooth and stress-free.

Have questions?

Ask us here: hey@blockagency.co

Key services offered by a website redesign agency

You’ve heard about website redesign agencies and wonder, “What exactly do they do?” 

Just like you’d call a plumber for leaky pipes or a painter to refresh your living room, a website redesign agency comes in to fix, refresh, and improve your website so it works better for your visitors… and for your business.

Here are the main services they usually offer:

1. UX & UI design updates

Don’t let the fancy words scare you. UX means user experience, and UI means user interface. Together, they’re all about how people feel when they use your website.

Imagine walking into a shop where the aisles are clear, signs point you in the right direction, and the checkout is quick. That’s good UX.

Now imagine the shop is also beautifully arranged, colors look nice, and the shelves are neat. That’s UI.

A redesign agency updates both (UI & UX design). They’ll make sure your website is not only easy to use but also pleasant to look at.

2. Mobile optimization

As mentioned before, most people today browse the internet on their phones. If your website only works well on a big computer screen, you’re losing a lot of visitors.

Mobile optimization means making your website look and work perfectly on small screens. 

Text should be readable without zooming, buttons should be easy to tap with a thumb, and pages should load fast.

In short, no more squinting or pinching your screen to read a single line of text.

3. SEO-focused redesign

It’s not enough to have a beautiful website if no one can find it. That’s where SEO (Search Engine Optimization) comes in.

An agency redesigns your website with Google in mind. They make sure the structure, speed, and layout all help your pages show up in search results.

That means more chances for new people to discover your business when they search online.

Think of it as putting up a big, clear sign outside your shop so more people walk in.

4. Branding and visual refresh

Your website should reflect who you are as a business. If your brand colors, logo, or style have changed, but your website still looks the same as it did years ago, there’s a mismatch.

A redesign agency will refresh the look of your website so it matches your current brand.

The colors, fonts, and images will all work together to tell your story and build trust.

5. Content restructuring

Sometimes, it’s not the words themselves that are the problem, but where they’re placed.

If visitors have to scroll endlessly or click through five different pages to find basic information, they’ll give up. 

A redesign agency reorganizes your content so it’s easy to read and in the right spots.

Important details like what you do, how to contact you, and why people should trust you should be front and center… not hidden in the fine print.

6. Conversion rate optimization (CRO)

At the end of the day, your website should help you get results… whether that’s sales, bookings, sign-ups, or phone calls.

Conversion rate optimization means making small changes that encourage visitors to take action. 

That could be clearer “Buy Now” buttons, a simpler checkout process, or a more convincing call-to-action.

It’s like a shopkeeper who makes the path to the counter smooth and easy, so customers don’t hesitate to pay.

How to choose the right website redesign agency

Redesigning your website is a big step.

It’s like remodeling your shop or home… you don’t just hire the first person who says, “I can do it.” You want someone who knows what they’re doing, has a clear plan, and can deliver results that make your business look and perform better.

But how do you actually choose the right website redesign agency?

Here are 5 things to look out for:

1. Check their portfolio and case studies

Think of this as checking a tailor’s past work before handing them your best fabric. A portfolio shows you the websites they’ve already designed.

• Do the websites look clean, modern, and easy to use?
• Do they match the style you want for your own business?

Case studies go a step further. They don’t just show you the “pretty pictures”… they tell the story.

For example: “We redesigned this store’s website and helped increase their sales by 40%.” That way, you know they’re not only good at design but also at getting results.

2. Look for SEO + design expertise

A good-looking website is great, but what’s the point if no one finds it?

That’s why you need an agency that understands both design (making your website attractive and easy to use) and SEO (helping your website show up on Google).

This has been mentioned before.

Some agencies only focus on visuals, and while your website may look beautiful, it could still remain invisible online.

The best agencies combine design with SEO… so your website not only looks amazing but also brings in more visitors.

It’s like having a shop that’s both eye-catching and located on a busy street, instead of being hidden in a back alley.

3. Read reviews and testimonials

Would you buy a house from a real estate agent or developer without asking around first? Probably not.

The same goes for hiring an agency. Reviews and testimonials are like word-of-mouth recommendations.

Check their website, Google reviews, or even social media.

• What are past clients saying?
• Were they happy with the results?
• Did the agency deliver on time?
• Were they easy to communicate with?

If an agency has a lot of positive reviews, it’s a good sign. But if you see the same complaints repeated (like poor communication or missed deadlines), that’s a red flag.

4. Evaluate their redesign process

Every serious agency should have a clear process. Ask them: “How do you usually handle a redesign?”

• Do they start by studying your old website?
• Do they talk to you about your goals?
• Do they test the new design before launching it?

A clear, step-by-step process shows they’re organized and know what they’re doing.

If they can’t explain their process, chances are they’ll leave you confused and frustrated during the project.

Think of it like hiring a builder. Would you trust one who says, “We’ll figure it out as we go”? Probably not.

5. Ask about pricing & timeline transparency

Money and time matter. A good agency should be upfront about how much the redesign will cost and how long it will take.

Beware of agencies that give you a vague answer like, “We’ll see as we go.” 

That usually means hidden costs or endless delays. Instead, look for clear pricing, clear timelines, and clear expectations.

Yes, things may sometimes change along the way, but you should never feel like you’re in the dark.

How much does it cost to redesign a website?

Asking how much it costs to redesign a website is kind of like asking, “How much does it cost to build a house?” 

The answer is: it depends.

The price changes based on how big the website is, how many features you need, and who you hire to do the job.

On average, a website redesign can cost anywhere from $3,000 to $75,000. Sounds like a huge gap, right?

Let’s break it down:

• Agencies ($5,000 – $75,000): Hiring an agency is like hiring a full team. You get designers, developers, copywriters, SEO experts, and project managers working together. It’s the most professional option but also the most expensive.
• Freelancers ($3,000 – $10,000): Freelancers usually cost less than agencies. You might work with one or two people instead of a full team. This is a good middle option if you want quality without agency-level pricing.
• DIY or in-house ($800 – $5,000): If you or someone on your team has the skills, you can use website builders like WordPress, Gatsby, or Wix to redesign the website. This is the cheapest option, but it also means more work and possibly fewer advanced features.

So, the real question is: what do you need?

If you’re a small business that just wants a clean, simple website, a freelancer or DIY option might be enough.

But if you’re running a company that needs a polished, high-performing website to attract thousands of customers, an agency is usually worth the investment.

Wrapping up 

Redesigning your website doesn’t have to be complicated. Once you know what to look for in an agency, the process becomes a lot easier… and the results can really transform your business.

Speaking of transform your business… we help agencies transform their business.

If you run an agency… SEO, PPC, social media management, branding, you name it… you know how important it is for your website to reflect the quality of your work.

That’s exactly what we do at Block Agency. We help agencies redesign their websites so they look amazing and actually bring in results.

So, if your website feels outdated, messy, or just isn’t doing its job, let’s change that.

Talk to us here: hey@blockagency.co

Frequently Asked Questions