How Much Does a High-Converting SaaS Website Design Cost?

If your SaaS website is poorly designed, it won’t convert visitors into customers, and you’ll keep losing money every single day.

Here’s the problem: Many SaaS founders like you either overspend on fancy SaaS website designs that don’t bring in sales or underspend on cheap templates that drive visitors away.

You don’t want a website that just looks good, you need one that sells.

Now, imagine this: Every $1 you invest in a high-quality website design can bring back $100. That’s a 9,900% return on investment.

A well-designed website isn’t an expense—it’s an asset that pays for itself over and over again.

So, how much should you spend? The truth is, there’s no one-size-fits-all answer. The cost depends on your goals, the complexity of your product, and how much you value customer experience.

In this article, we’ll break down the exact costs of a high-converting SaaS website design—from budget-friendly options to premium solutions.

By the end, you’ll know what to invest, where to invest, and how to get the best ROI for your SaaS business.

Boost your SaaS website conversion rate from 2% to 10% (or more)

Investing a good amount of money in designing your SaaS website shouldn’t scare you. We know you’re feeling nervous. So, before revealing the cost, here’s a proof that’ll crush your fear:

A detailed analysis indicates that by improving design elements, a SaaS company can boost its conversion rate from 2% to 10%.

For a site with 3,000 monthly visitors and an average revenue of $20 per user, this enhancement can lead to an additional $72,000 in annual revenue.

Alright, let’s break this down for you to understand.

Imagine you own a website where you sell a software tool. Every month, 3,000 people visit your site to check out your product. But right now, only 2% of those visitors actually sign up and pay (average conversion rate).

That means out of 3,000 visitors, only 60 people are buying.

Now, let’s say you hire a professional web design agency to make some simple but smart changes to your SaaS website.

Maybe they make your sign-up button easier to find, rewrite your homepage to be clearer, or add a few trust signals like customer reviews.

These small tweaks make your site easier to use and more convincing. As a result, instead of just 2% of people signing up, 10% of visitors now buy.

That’s a huge jump. Instead of just 60 people paying for your product, now 300 people are buying every month.

Now, let’s talk about money.

Each person who buys your product pays $20.

• Before the changes: 60 people x $20 = $1,200 per month
• After the changes: 300 people x $20 = $6,000 per month

That’s an extra $4,800 every single month. Over a year, that adds up to $72,000 in extra revenue.

And remember, all of this happened just because you hire a web design agency to improve your website’s design.

What’s the lesson here?

Investing in professionals to design or improve your SaaS website shouldn’t scare you. Yes, they’re expensive, but they’ll help you bring in profitable ROI.

How much does it cost to design a SaaS website?

There are three main ways to get a SaaS website designed:

1. Hire a freelancer
2. Work with an agency
3. Build an in-house team

Each option comes with different costs, pros, and cons. Let’s break it down so you can decide what’s best for your business.

1. Hiring a freelancer ($500–$5,000)

If you’re on a tight budget, hiring a freelancer is usually the cheapest option.

Freelancers are independent designers who work on their own, and they charge anywhere from $500 to $5,000, depending on their experience.

Pros:

• Lower cost compared to agencies
• More flexibility: you can hire them for just one project
• You get to work directly with the designer

Cons:

• Quality varies: some freelancers are amazing, while others are unreliable
• Limited skills: one person might not be great at both design and development
• Might take longer if they’re juggling multiple clients

Best for: Small SaaS startups that need a simple website and don’t have a big budget.

2. Hiring an agency ($5,000–$50,000+)

An agency is a team of professionals who specialize in website design and development. They handle everything—design, coding, branding, and even SEO. But quality comes at a price.

Hiring an agency can cost anywhere from $5,000 to $50,000 or more, depending on how complex your website is.

Pros:

• High-quality work: agencies have experts in design, coding, and strategy
• Faster delivery: they have a full team working on your site
• Ongoing support: many agencies offer maintenance after launch

Cons:

• Expensive: you need a bigger budget
• Less personal: you won’t have direct communication with the designer
• Some agencies take on too many projects at once, leading to delays

Best for: SaaS companies that have a budget and want a high-converting, professionally designed website without the hassle of managing it themselves.

3. Building an In-House Team (Costs Vary)

If you want full control over your website and plan to update it regularly, you can build your own in-house team. This means hiring employees who work only for your company.

Here’s what that looks like:

• Web designer salary: $50,000–$90,000 per year
• Web developer salary: $60,000–$120,000 per year
• Marketing expert (for SEO and branding): $50,000–$100,000 per year
• Tools and software: $200–$1,000 per month

Total cost? At least $150,000 per year, plus hiring and training time.

Pros:

• Full control over your website
• Dedicated team that understands your brand deeply
• No need to wait for an external agency or freelancer

Cons:

• High cost: hiring and paying salaries is expensive
• Time-consuming: you have to manage and train the team
• If you don’t need constant updates, it might not be worth it

Best for: Large SaaS businesses that need to update their website often and have the budget to hire a team.

So, which option is right for you?

• If you just need a simple website and have a low budget, hire a freelancer.
• If you want a professional, high-converting website but don’t want to manage a team, hire an agency.
• If you plan to update your website all the time and have the budget, build an in-house team.

Wrapping up

It’s time to decide.

If you go for the cheapest option, you might end up with a site that doesn’t perform well.

If you try to build an in-house team, it can take months (or years) to get everything right.

What about agencies? We can help you.

At Block Agency, we don’t just build websites—we create conversion machines that help your SaaS business grow. We craft sites that are not only stunning but also optimized to drive sign-ups and sales.

With Block Agency, you get:

• A high-converting SaaS website design that’ll convert visitors.
• Expert guidance from an expert (with 18 years of experience) that understands what works.
• Faster results. You don’t have to wait for months.

Want a SaaS website that actually makes you money?

Contact us here: hey@blockagency.co