How Much Does it Cost to Redesign a Website? (Agency Pricing)

If you’re thinking about redesigning your website, it’s obvious you’re asking yourself:

“How much does it cost to redesign a website?” 

It’s a common question, and it’s important to get it right.

Without understanding the costs…

• You could overspend
• Choose the wrong agency
• Or end up with a website that doesn’t work for your business

In this blog post, you’ll learn the average costs for different types of websites… from small business websites to e-commerce, SaaS, and corporate websites.

We’ll explain the main pricing models agencies use, what affects the cost, and what you actually get for your money.

By the end, you’ll have a clear idea of what to budget, how to choose the right approach, and how to avoid costly mistakes when redesigning your website.

What does a website redesign include?

When most people hear “website redesign,” they think it means changing how a website looks… maybe new colors, new fonts, or a fancier homepage.

But that’s only a small part of it.

A website redesign isn’t just about making your website look pretty. It’s about making it work better… for your visitors and your business.

Think of it like remodeling a shop. You don’t just paint the walls and hang new signs. You rearrange shelves, improve the lighting, and make it easier for customers to find what they’re looking for.

The goal is to help people enjoy being there… and buy something before they leave.

That’s exactly what a website redesign does.

Now let’s look at “what a website redesign include” (beyond colors and fonts).   

1. UX/UI improvements

• UX stands for “user experience.” 
• UI stands for “user interface.”

In simple terms, this is all about how people feel when they visit your website.

If your website feels confusing, slow, or cluttered, visitors will leave… fast. But if it’s clear and easy to use, they’ll stay longer and trust you more.

When improving website UX/UI, designers look at things like:

• Can visitors find what they need in 3 clicks or less?
• Are the buttons easy to see and tap on mobile?
• Do pages load quickly?
• Is the text easy to read?

They test different layouts, colors, and button styles to make everything feel smooth.

So, UX/UI improvements are like giving your visitors a better “shopping experience”… whether they’re on their phone, tablet, or laptop.

2. Content restructuring

Next comes the content… your text, images, blog posts, and product details.

Sometimes, your old content is good but messy. Maybe the most important information is hidden, or there are too many pages that say the same thing.

During a redesign, content is reorganized so visitors can find what they need faster.

Think of it like cleaning a closet: you remove what you don’t need, fold the rest neatly, and label the boxes clearly.

A content restructure can include:

• Rewriting page headlines to make them clearer.
• Merging similar pages so nothing feels repetitive.
• Updating old blog posts or adding new ones.
• Improving the “About” or “Contact” pages so they sound more human and helpful.

When done right, this makes your website not only neater but also easier for Google to understand… which means better visibility in search results.

3. Responsive design updates

Ever opened a website on your phone and had to pinch and zoom just to read it?

That’s what happens when a website isn’t responsive.

A responsive website automatically adjusts to any screen… big or small… so it looks great everywhere.

During a redesign, developers test your website on laptops, tablets, and phones. They make sure:

• Text and images resize properly.
• Buttons are big enough for tapping.
• Pages load fast, even on slower internet.

This is important because most people now browse the web on their phones.
If your website isn’t mobile-friendly, you could be losing customers before they even see what you offer.

4. SEO and technical optimization

You can have the most beautiful website in the world… but if no one can find it, it’s useless.

That’s where SEO (Search Engine Optimization) comes in.

During a redesign, experts check the behind-the-scenes parts of your website… things like page titles, meta descriptions, image tags, and loading speed.

They make sure search engines like Google can easily “read” and rank your website.

Technical optimization may also include:

• Fixing broken links.
• Cleaning up code to make pages load faster.
• Adding secure HTTPS (so your website shows that little lock symbol).
• Making sure each page has the right keywords.

In short: SEO and technical updates help your website get noticed by the right people… your potential customers.

5. Branding and visuals refresh

Finally, the fun part… the visuals.

This is where colors, images, fonts, and layouts come together to show your brand’s personality.

If your website still looks like it was made in 2015, people might assume your business is outdated too.

A redesign gives it a modern, professional look that matches who you are today. This might include:

• New color scheme that fits your brand mood (bold, calm, playful, or elegant).
• Better fonts for easy reading.
• Consistent images or icons that represent your style.
• A clean layout that feels organized, not cluttered.

Good visuals don’t just make your website pretty… they make visitors trust you more.

People often judge a business by how its website looks within seconds.

Average website redesign cost by type

So, how much does it cost to redesign a website?

Well, the truth is… there’s no single price that fits everyone.

The average website redesign cost depends on the type of website you have and what you want it to do.

Some websites are small and simple, while others are large, full of pages, or packed with features like payment systems or user dashboards.

Let’s break it down for better understanding.

Website Type	Average Redesign Cost (USD)	Best For
Small Business Website	$2,000 – $10,000	Local businesses, freelancers, or service providers who need a simple online presence
E-commerce Website	$5,000 – $50,000	Online stores selling multiple products and needing secure checkout systems
SaaS Website	$5,000 – $25,000+	Software platforms that want to attract users, explain features, and boost signups
Corporate / Enterprise	$10,000 – $100,000+	Large brands, organizations, or portals with many pages, languages, or custom systems

1. Small business website — $2,000 to $10,000

This type of website usually has 5–10 pages… things like a homepage, about page, services, and contact form.

It’s great for local businesses, freelancers, or service providers who just need an online presence… something clean, clear, and easy for customers to understand.

The cost stays on the lower end because these websites don’t require complex systems or constant updates.

But if you add things like booking forms, chat widgets, or extra design work, the price can go up.

2. E-commerce website — $5,000 to $50,000

An e-commerce website is built to sell products online.

That means you’ll need product pages, a shopping cart, secure payments, order tracking, and maybe even customer accounts.

These extra parts make e-commerce redesigns more expensive.

You’re not just changing how the website looks… you’re rebuilding how it works behind the scenes so customers can shop smoothly without issues.

The more products or features (like coupons, reviews, or subscriptions) you add, the higher the cost goes.

3. SaaS website — $5,000 to $25,000+

A SaaS (Software as a Service) website is where people learn about and sign up for an online tool or app… like a project management tool or design platform.

These websites need strong conversion design, clear messaging, and custom sections for pricing, demos, and integrations.

They often connect with other tools (like CRMs or analytics dashboards), which adds to the redesign cost.

The focus here is on building trust and turning visitors into users… not just showing information.

4. Corporate or enterprise website — $10,000 to $100,000+

Large companies or organizations fall into this group.

Their websites often have hundreds of pages, multiple languages, user dashboards, or private portals.

These websites also handle high traffic, need strong security, and follow strict branding rules.

All of this takes more planning, design, testing, and development… which explains the higher price.

Website redesign pricing models

When you hire a website design agency to redesign your website, they can charge you in different ways.

These are called website redesign pricing models… and knowing how each one works helps you choose what fits your budget and needs.

Let’s break down the three main ones…

1. Hourly rate ($50–$200 per hour)

This means you pay for the time the agency spends working on your website.

If they work for 10 hours at $100/hour, you pay $1,000.

The hourly rate depends on the agency’s location and experience… top agencies charge more because they work faster and deliver better quality.

• Pros: You pay only for what’s done.
• Cons: Hard to predict total cost if the project takes longer than expected.

Best for: Small changes, updates, or short projects.

2. Per project (flat-rate price)

Here, the agency gives you one fixed price for the whole redesign based on what you need… 

For example, $5,000 for a small business website or $25,000 for a full e-commerce redesign.

• Pros: Clear budget and no surprise costs.
• Cons: Changes or new requests later may cost extra.

Best for: Businesses that know exactly what they want.

3. Retainer or subscription

This model is like having the agency on your team.

You pay a set monthly fee, and they handle ongoing design work, updates, and maintenance.

• Pros: You get steady help and updates without starting from scratch.
• Cons: You pay every month, even if you don’t always need major changes.

Best for: Agencies, SaaS, or growing businesses that need continuous support.

Factors that affect website redesign cost

So, you’ve decided to redesign your website… great move!

But now you’re probably wondering:

“Why do agencies charge so differently? Why does one say $3,000 and another say $20,000?”

The truth is, website redesign costs depend on many things. It’s not just about how the website looks… it’s also about how big it is, what it does, and how much time and skill it takes to build.

Let’s go through the main factors that affect how much you’ll pay.

1. Website size (number of pages)

The more pages your website has, the more time it takes to redesign.

A 5-page website (like Home, About, Services, Blog, and Contact) is quick to handle. But a 100-page website with lots of blog posts, products, or landing pages takes much longer.

Each page needs its own layout, content, images, and testing. That’s why big websites cost more… it’s like repainting a mansion versus a single room.

Example:

• A small business website: $1,500 – $10,000
• A 50+ page corporate website: $25,000 or more

So, size really matters here.

2. Functionality and integrations

This simply means:

What do you want your website to do?

If your website is just showing information, it’s simple. But if it needs features like:

• Payment gateways (for online shopping),
• CRMs (for managing customer data), or
• APIs (to connect with other apps)…

…then the cost goes up.

Every extra feature adds work for the developer. They need to set it up, test it, and make sure it works smoothly with everything else.

Example:

An online store with checkout and order tracking will always cost more than a basic business website with just a contact form.

3. Custom vs template design

When redesigning your website, you can go two ways:

• Template design: using a pre-made layout
• Custom design: built from scratch for your brand

Template designs are cheaper and faster because the structure is already there. The agency just changes colors, text, and images to fit your brand.

Custom designs cost more because they’re unique… made to match your business goals and target audience. Designers start from zero, create new layouts, and test everything to make sure it feels right for your visitors.

If you want a website that stands out and fits your brand perfectly, custom is the way to go. But if you’re on a tight budget, templates work just fine too.

4. SEO and content requirements

A website redesign isn’t only about visuals… it’s also about words.

If your old website’s content is outdated, unclear, or not ranking on Google, you may need fresh copywriting and SEO work.

As mentioned before, SEO (Search Engine Optimization) means making your website easy for Google to understand. It includes things like:

• Writing keyword-friendly titles and descriptions
• Structuring content properly
• Optimizing images and links
• Making sure the website loads fast

Agencies that handle SEO during a redesign spend extra time researching keywords, rewriting pages, and keeping your rankings safe.

So, if you want your website to both look good and show up on Google, expect the price to rise… but it’s worth it.

5. Level of branding and UX strategy involved

If your redesign includes a full brand refresh… like new colors, fonts, logo, and tone of voice… that adds to the cost.

UX strategy (User Experience) is another big one. It means studying how real people use your website and improving their journey step by step.

Agencies might do surveys, create wireframes, or test different layouts to find what works best.

This part takes time but pays off… because when users find your website easy and enjoyable, they’re more likely to stay, click, and buy.

6. Timeline and agency location

How fast do you need your redesign?

If you want it done quickly… like in two weeks instead of six… you’ll likely pay more.

Rush projects mean designers and developers have to work overtime to meet your deadline.

Also, where your agency is located matters.

• Agencies in the U.S., Canada, or Europe usually charge more because of higher costs of living.
• Agencies in Africa, Asia, or Eastern Europe often offer more affordable rates… though quality and communication style can vary.

It’s not about one being “better” than the other… it’s about finding a team that fits your needs and budget.

Wrapping up 

Redesigning a website isn’t just about a fresh look… it’s about creating something that works better, loads faster, and helps you reach your goals.

The cost depends on what you need, how complex your website is, and who builds it.

At Block Agency, we make it simple. We work with agencies as their white-label design team… helping them redesign client websites smoothly, on time, and with top-quality results.

So, if you’re an agency that wants reliable website design support without hiring in-house, let’s partner up and make your next project a win for your clients.

Talk to us here: hey@blockagency.co

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